The

Tone it Down Set

$21.60 Bundle ($24.00 Value)
I wanted to create a purple shampoo that was great for toning blondes + brunettes, that was also sulfate-free... I’ve always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color treated hair.

Purple Shampoo

I wanted to create a purple shampoo that was great for toning blondes + brunettes, that was also sulfate-free... I’ve always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color treated hair.

Purple Conditioner

For those who are really prone to unwanted brassiness, take at-home toning one step further with purple conditioner. I created this with moisture and tone in mind. Most people who experience brassiness have had bleach or color applied to their hair so moisture and shine are a top priority. This can be used with or without The One Purple Shampoo.

Kristin Ess Hair Cruelty Free Badge

Cruelty-Free

Kristin Ess is a cruelty-free brand and we’re committed to being cruelty-free. This means we do not test on animals at any stage of product development, and we will only work with vendors who uphold the same standards. We are proud to share that our products are certified cruelty-free by PETA’s Caring Consumer program.

Purple Shampoo ingredients

WATER, SODIUM LAUROYL SARCOSINATE, LAURYL GLUCOSIDE, FRAGRANCE, LACTIC ACID, PEG-120 METHYL GLUCOSE DIOLEATE, SODIUM LAUROYL LACTYLATE, ALGIN, CARRAGEENAN, COCO-GLUCOSIDE, HYDROLYZED KERATIN, CHITOSAN, XANTHAN GUM, SALVIA HISPANICA SEED OIL, COCOS NUCIFERA (COCONUT) OIL, GELIDIELLA ACEROSA EXTRACT, HYPNEA MUSCIFORMIS EXTRACT, SARGASSUM FILIPENDULA EXTRACT, LITCHI CHINENSIS PERICARP EXTRACT, CAPRYLIC/CAPRIC TRIGLYCERIDE, POLYQUATERNIUM-10, CETEARAMIDOETHYLDIETHONIUM SUCCINOYL HYDROLYZED PEA PROTEIN, DISODIUM EDTA, SORBITOL, GLYCERIN, METHYLISOTHIAZOLINONE, METHYLCHLOROISOTHIAZOLINONE, BASIC VIOLET 1.



Please note, ingredient lists may change any time a product is updated. Always check packaging to get the most accurate list of ingredients in each product.  

Purple Conditioner Ingredients

WATER, CETEARYL ALCOHOL, FRAGRANCE, BEHENTRIMONIUM CHLORIDE, HYPNEA MUSCIFORMIS EXTRACT, SARGASSUM FILIPENDULA EXTRACT, LITCHI CHINENSIS PERICARP EXTRACT, GELIDIELLA ACEROSA EXTRACT, SALVIA HISPANICA SEED OIL, PANTHENOL, ALGIN, CARRAGEENAN, COCO-GLUCOSIDE, HYDROLYZED KERATIN, CHITOSAN, BIS-PEG-18 METHYL ETHER DIMETHYL SILANE, CETRIMONIUM CHLORIDE, CETEARAMIDOETHYLDIETHONIUM SUCCINOYL HYDROLYZED PEA PROTEIN, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, ISOPROPYL PALMITATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, PPG-1 TRIDECETH-6, TRIDECETH-12, SORBITOL, PEG-8 DIMETHICONE, PEG-14, PEG-33, SILICONE QUATERNIUM-3, POLYQUATERNIUM-37, XANTHAN GUM, CETYL ALCOHOL, CITRIC ACID, GLYCERIN, METHYLISOTHIAZOLINONE, METHYLCHLOROISOTHIAZOLINONE, EXT. VIOLET 2.



Please note, ingredient lists may change any time a product is updated. Always check packaging to get the most accurate list of ingredients in each product.