this is my go-to for kinky curly hair, natural texture hair, and anyone who needs major moisture on a regular basis. it's also great for anyone trying to repair hair that's been compromised by excessive styling or coloring. this is a one-step so rub this into your roots all over, using it in place of shampoo and conditioner. it will rinse the ends clean on the way out. don't go overboard on how much you use. add a tiny bit of shower water to it once it's applied for subtle sudsing and to make it easier to move around.